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Amazon Integration
ASIN stands for Amazon Standard Identification Number, it is a 10-character code assigned to each unique product within the Amazon catalog.
ISBN (International Standard Book Number) is a 13-digit number that identifies a specific book or an edition of a book. For books, the ASIN, and the ISBN numbers are the same.
ASIN/ISBN is an essential part of the Amazon catalog structure. With its help, sellers manage their inventory more efficiently, whereas buyers use it as another value for filtering search results.
Before you can sell your product on Amazon, it is matched with existing items by the Product Identifiers (UPC/EAN, etc.). As a result, your product is assigned to the appropriate ASIN.
<aside> ℹ️ Find more details about specifying the Product Identifiers in this article.
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In M2E Pro, you can list products under the existing ASIN/ISBN or create a new ASIN/ISBN for the item.
As a rule, M2E Pro performs the automatic ASIN/ISBN search right after you add the product to the Listing. However, you can also do it yourself by running the search automatically or manually.
M2E Pro performs an automatic ASIN/ISBN search based on the Product Identifier settings.
The auto-search algorithm is run in the following sequence: ASIN/ISBN >> UPC/EAN. M2E Pro compares your parameters with those in the Amazon catalog, or switches to the next parameter if search conditions are not met or if parameters haven't been specified.
If several products in the Amazon catalog meet search conditions, M2E Pro will display them all in the Listing grid. To assign one, click on the N/A icon.
<aside> ✅ In case the search does not return any results, the warning icon will appear next to the product.
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In order to assign the ASIN/ISBN automatically:
Once done, you can find the assigned ASIN/ISBN in the corresponding column.