Using M2E Pro, you can sell your Magento Variational Products on Amazon. However, the logic of Amazon Variational Products differs from that of Magento.
To understand how M2E Pro works with Amazon Variational Products, first, look through the list of useful terms:
Now let’s take a closer look at the logic of Variational Products on Amazon.
Amazon is renowned for its Catalog structure where a particular product has a single instance (product detail page) with multiple listings (offers from sellers) for it.
Similar to Simple Products, you can assign the existing ASIN/ISBN or create a new ASIN/ISBN for Variational Items.
<aside> ✅ If you want to sell an existing Variational Product, you can sell certain Child Products of this Variational Product created earlier. In case you want to add more Child Products to the Variational Product, you can do it only in case the Variational Product was created by you.
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Let’s say there is a Variational Product on Amazon with two options – Black and White. To sell these options as Child Products, you should find and assign appropriate ASIN(s)/ISBN(s) to each of them. These Child Products will be displayed in your Amazon Inventory as Simple Products.
However, you cannot sell a non-existing Option of the same Variational Product (e.g., Orange) as it was not created by you.
There are two ways to resolve the problem:
If you create a new Parent Product with the Option Orange, you cannot add Black and White Options as their UPC(s)/EAN(s) already exist in Amazon Catalog. In the meantime, you can add any other non-existing Options (e.g., Blue, Green, Pink, etc.).
<aside> ⚠️ If you are a creator of the Parent Product, you can add an unlimited number of options. However, you cannot add/change Attributes by which Options vary (e.g., Color, Size, etc.). A set of these Attributes is strictly regulated by Amazon depending on the Category and Product Type.
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<aside> ℹ️ There is no way to connect previously created Simple Products with Parent Product. Parent Product and Child Products are created simultaneously.
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If you need to combine similar Parent Products, contact Amazon support.
Amazon Variational Product is a relation between Parent Product and Child Product(s) varying by one or more Attributes.